Radio; It's All About the Images

One of the many reasons that I choose radio as a career is what I learned from a college professor, and that is how radio is the most visual medium. One of the examples that he used was this: "Let's say that you tell people (while you are on the radio) that you couldn't believe your eyes when you went into your home office, because your cat had left you a lovely little present on your chair." He went on to explain that some listeners will imagine a nice little box present with a bow and wrapping paper, while others imagine a great big pile of cat poo.

Radio uses these images to transport you too. It's programs like A Prairie Home Companion and This American Life that take you to a place in your imagination every week. Just like the present the cat left us, we can all imagine a different place or thing, but it is really the exact same place or thing, and that makes it even more real to each of us. It's the connection we freely associate to radio with mental images that makes it so appealing and the most visual medium.

That's why I love radio.