Thursday, October 30, 2008

1-Day Pledge Drives Rock

Every public radio station should be doing this. Spend one day, all day, having a pledge drive. It's less expensive for the station, it's easier on the staff, way easier to prepare, and listeners love it. What's not to like? Every station that I know of who has tried it it's worked. With the exception of the stations that say if we don't make the goal we'll be back tomorrow. Because that defeats the 1-day pledge drive purpose. You've got one day folks, so start pledgin'. We made our goal of 2500 pledges. That's a lot of 'em. So, if your public radio station isn't doing it... why the heck not? We think it will work anywhere. Suggest it to your station when you pledge and tell them that it is working (2 successful 1-day drives with more to come) for North West Public Radio.

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